This time, OMA [Office for Metropolitan Architecture] has taken care of my morning excitement by making me look forward to my career in this ever-growing industry of design!
They are recently implementing this new technique of using videos to present their proposals and competition entries. The idea is not only innovative and fascinating for professionals in our field, but a brilliant way to bring professionals from other industries into a common denominator, ARCHITECTURE.
Another advantage is that videos are a very friendly way to explain architecture concepts to those who don't necessarily take interest in reading long articles or looking at plans and sections which are sometimes hard to understand. This way, the essence of the project is is presented in a way that can not only be seen in all dimensions, but can also implement cultural factors that are sometimes hard to communicate on paper or 2D graphics [such as street interviews, music, etc.]
Take a look for yourself. This is Oma's [Rem Koolhaas] Hong Kong West Kowloon Cultural District master plan proposal.
"This is the way to inspire creativity, with creativity, we can generate the power to propel culture into a new dimension" and OMA is certainly taking things into a new dimension.
Go OMA and Go Rem! [you look great in 2D btw]
PS. Here's another one I found by BIG: a proposal for the Audi Urban Future Award, which unfortunately didn't win, but the proposal is quite innovative and technological. It incorporates an idea of "[Driver]less is more" which proposes a driverless city and smart street design. The idea would implement pixel light into the streets like so:
Which is quite exciting!!
Here's the animation:
Enjoy!
Books on Rem Koolhaas / OMA
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